Design Jam

A remote design hackathon with fintechs & education institutes to solve for data sharing using Account Aggregator.

The Design Jam was facilitated by our partners at Parallel, a product design and innovation agency in India. We also partnered with Digital India Collective for Empowerment (DICE) to provide policy mentoring to the teams, and Sahamati, to provide guidance on the Account Aggregator ecosystem.

The Challenge

How can we reimagine data sharing in financial services using Account Aggregators while instilling trust and confidence?

Account Aggregator (AA) is a framework that creates a well-defined and secure mode for users to share their personal financial data with other eligible entities. Within that framework is a robust consent system that allows users to pick and choose the type of data they share, and the entities who can access this data. AA holds the promise of better borrowing terms, particularly for the new to credit borrower segments; banks and lenders who gain access to rich data for underwriting loans and monitoring the borrower’s financial health.

Participant Organisations & Institutions

How was the design jam conducted?

The participants were then split into nine teams and were given a Product Brief to understand the fictional app they would be working on, along with a Persona for whom they had to design for. These fictional products and personas were created based on the research done by D91 Labs and mimicked real-world scenarios. The apps that the teams worked on were:


A digital lending app that lends personal loans up to Rs. 5 lakhs to users.

EMI Monk

A consumer durable lending app that allows individuals to purchase products online with credit up to Rs. 5 lakhs.


An investment platform that recommends targeted mutual funds based on a customer’s financial profile.


A personal expense management app that helps users budget and keep track of their spending.


A digital cash flow-based lending app aimed at small and medium businesses.

Mentoring Sessions

The teams worked independently over the next couple of days to develop the ideas generated during the Jam and convert them into a digital prototype. During this time, each team was provided design and policy mentoring. The design mentoring was done by Kishore Kumar from Google Pay, and the policy mentoring was provided by Vinay Kesari from Setu and various legal firms that work with top tech companies in India.

Saranya Gopinath, Co-Founder of DICE, anchored a policy track, which saw mentors from law firms and think-tanks provide one-on-one feedback to each of the teams. The mentorship process sought to give feedback on the prototypes and to sensitise the teams on core policy principles, such as privacy, consent and education. The process also helped guide thinking that would nudge the teams and mentors to contemplate industry best practices in creating such designs. The following conversations served as an educational experience for both!

In addition, we also had an AMA (Ask Me Anything) session with BG Mahesh, founder and CEO of Sahamati, to answer their questions regarding AAs.These mentoring sessions helped teams get valuable feedback halfway through the jam and hone their designs in the right direction.

Presentation Day

The teams got to present their ideas during the Showcase event on the 16 October – which was open to the public – and we had attendees from various financial institutions in India. It was great to see some really good ideas that came out of the Jam in such a short time. The prototypes from the design jam were later refined and were subjected to a usability testing exercise to validate the effeciency of the solutions proposed.

6 Design Principles of Data Sharing

Research Stories

Read user stories around financial journeys and ther challenges around data sharing. Curated from our qualitative research conducted across India.

Expert Roundtables

Read insights from our fintech expert roundatables conducted with the startup community and public policy expert on challenges of data sharing in current times.